An unfair advantage for the bold « RetailFuse

An unfair advantage for the bold

9:30 am - 10:15 am

Capture disproportionate market share and create latent value through new digital client engagement models.

Many organizations have accelerated initiatives to enable B2C and B2B digital client engagement models as a strategic response to market conditions prompted by the pandemic. Most are merely digitizing legacy processes and methodologies. Some are attempting to rethink their value-proposition and make incremental advances. However, the most successful digital retail models are fueled by emerging technologies that leverage consumer behavioral analytics and social determinates for immediate and latent value creation. We will look at an overview of these business models, how emerging technology is used to create immediate value, how data models can be designed to maximize latent value and how those data sets are used to capture disproportionate market share.